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Last year she praised the shared values between Bumble and Chappy saying: “Bumble has made great strides for women in the dating scene and we believe Chappy will do the same for gay men.” Locke echoed this praising Bumble’s responsible, feminist and quality values saying they have been incorporated into Chappy.

One thing both men are determined to distance Chappy from is “hook-up culture”.

Mike Maxim, chief technology officer at Ok Cupid, says the company is always making minor improvements to its algorithm to make the service better.

The main distinguishing feature is the ‘Chappy scale’ which allows users to slide between ‘Mr Right’ to ‘Mr Right Now’ depending on whether they are looking for a relationship or something more casual.

“It avoids the first awkward 10 minutes of chatting where you are trying to figure out what someone wants or those first three dates before one of you just wants to hook up and the other is looking for something more serious," co-founder Jack Rogers said.

One in 10 Americans has used an online dating site or app, according to a 2013 report from the Pew Research Center, and 59 percent think they're a good way to meet people.

So how do these companies keep their products running to find you love?

Locke’s venture comes after a very public coming out after viewers of the reality television programme saw him date women including Topshop heiress Chloe Green and model Ashley James, come out as bisexual and then say he was a gay man last year.

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