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Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
An ongoing FTC investigation of the company is likely focused on the circumstances of that hack, but could expand to both the use of bots and billing practices.
The company told the Avid Life Media’s new leaders, CEO Rob Segal and President James Millership, were hired in April, but last week’s announcement is the company’s first comment on its plans for a post-hack turnaround.
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