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Many business owners see live chat as yet another tool, just like email or phone, that can be used to contact customers.
They either don’t see much benefit in it or they are not aware of its full potential.
With email or phone, you only learn about customers when they write to you or call you.
Apart from the number of your sales you make, or the number of monthly visits, you don’t really get to see people on your website.
What is live chat for a modern online business then?