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In other words, motivations for using Tinder may not be as different as we thought, but the outcomes suggest the fun users have while swiping may not always translate to the same kind of enjoyable experiences in real-world settings.
Though love and sex have historically been relegated to the proverbial bedroom, data from matching systems like Tinder provide fruitful insight into human mating behavior.
Researchers from the fake-Tinder study found that women were three times more likely to send a message following a match than men, and their messages were nearly 10 times longer in length (122 characters compared to a paltry 12 for men, which is barely enough to squeak out “Hi, how are you? As such, men send out more messages, to more potential partners, but tend to put in less effort or are less committed to their matches.
Women may feel flattered by the frequency of matches, but they may also feel disappointed when trying to follow up and have deeper conversations. A 2017 qualitative study of motivations for using Tinder found that love was a more common motivation for using Tinder than casual sex.
It’s the same reward system used in slot machines, video games and even during animal experiments where researchers train pigeons to continuously peck at a light on the wall.